Changeable Copy Signs Sell Merchandise!
merchants best potential customer is the one already
within walking distance of his business. This "passerby,"
whether walking or driving, is "there" at
the point of sale. This all important "passerby"
can be effectively influenced by "talking"
to him with the changeable copy sign. Sale items or
catchy phrases will gain his attention. All it takes
for this "passerby" to stop in, is an "impulse,"
which can be supplied by "talking" to him
with changeable copy.